I think these guys have "it" factor.
1) Freshness: They're a new band with their first album just out.
2) The Name: Verb + Shakespeare character = punk rock
3) The Look: Though they have similar fashion senses, each member can be characterized by a unique trait.
4) The Sound: Synths with pop punk hooks and melodies that can get any crowd to sing along. My favourite hook of theirs is "If you want a shot to rock the hot commodity, go ahead..."
They sort of remind me of New Found Glory back in their earlier years. Crash Romeo will definately make waves this year so keep an eye out.